You’ll see the following options available:

In the PREFERENCES dialogue box that pops up, select the PRESETS tab.Before you import the images into Lightroom Classic, open Lightroom Classic and, depending on whether you use a Mac or Windows, do the following: Choose EDIT > PREFERENCES (PC/Windows) or LIGHTROOM > PREFERENCES (Mac).Black and white images will display as black and white vivid images will have amplified colour and contrast, and so on… Because you shot in Raw, you can always go back into Lightroom and change the settings of your image, but it’s very nifty being able to see what your camera has caught when you import and display your images in Lightroom. This means that all your images, on import, will look as they did when you previewed them on your camera’s LCD.

But… Lightroom Classic now lets you apply your camera profiles to your RAW image when it imports the images into your Lightroom Catalogue. If you shoot in RAW, however, these profiles are usually ignored (as the RAW file is essentially your unprocessed image). These profiles are usually visible in the image on two instances: when you preview the image on your camera and in any JPEG files created when you took the picture. A profile is basically what your picture would look like if it were processed by your camera using the parameters of the preset. Some cameras have more extensive profiles: Fujifilm cameras, for instance, have profiles based on film simulation, while others allow you to create Sepia toned images. Typical profiles include presets such as “Landscape”, “Portrait”, “Monochrome”, “Vibrant”, “Faithful”, “Standard” and so on. Your digital camera usually comes with a set of preset profiles that affects the look of the image taken. Here is a tip for those who shoot in RAW image format and who would like Lightroom to retain the picture’s profile (also called Picture Style or Image Style, depending on camera you use) when it imports the picture into Lightroom Classic (note: this features is available in Lightroom Classic 9.2 and above - effective February 2020). Lightroom Tip: Retaining Camera Profiles on Import

Lightroom profiles